About the Project:
The project aims to design a type specimen flyer that promotes one typeface of my choice. The type specimen showcases the type design such as samples of the full upper and lowercase alphabets, a pull quote about the type, a couple of paragraphs on the history of the typeface, use of the typeface that demonstrates the way it looks in different sizes and styles.
My Approach:
I chose the san-serif typeface, Neue Hass Grotesk also known as Helvetica, which has clean, geometric forms, and balance proportions. I was inspired by New York City's MTA design, and that also known for using Helvetica as their typeface in their posters, train numbers/letters, and other deliverables.
Mock-Up Flyer:
