Healthy CUNY is a university-wide initiative that promotes and encourages students of CUNY colleges to reach their fullest potential and support their well-being.
Healthy CUNY's duties are to promote health and wellness and improve school policies and programs for students within CUNY colleges. The campaign encourages students to feel safe and utilize the health and wellness resources provided by the school.
Original logo:
Redesigned logo:
Perception/Tone:
The campaign takes a community-based approach to empower students to seek help confidently and comfortably.
Approachable, Friendly, Open, Calming, and Welcoming
Colors:
Deliverables:
Merchandise, Posters, Social Media Posts, Affirmation Cards
Tote Bags, Stickers
Posters
Social Media Posts
Affirmation Cards
